25/04

Managing the social media of a busy production company

Like it or not, social media has positioned itself as a fundamental part of our everyday lives, infiltrating the way we view the world and the way we live our lives. This presents a whole new paradigm for communicating and selling online that’s vitally important for companies to adapt to in order to keep with the times.

Take a moment to contemplate the people you know and count how many of them do not have a social media profile…Personally I can only name shame two people who haven’t invested themselves into the world of social media, and I’m pretty sure it’s because they’ve got something to hide…

 

What does this have to do with business?

Social media has the potential to provide an enormous wealth of benefits; brand awareness, traffic, consumer connections, loyalty, conversions, sales … the list goes on.

Managing the social media of a company is a constant and time consuming task that requires continuous planning, care and attention to detail in order to get any sort of results – especially for SME’s operating in a fast paced and busy industry. It is an entire job in itself to keep on top of and can become a tedious, repetitive activity with little reward for the hard work put into it.
Nevertheless, when done properly, it can be a fun and interactive experience – publishing amazing content that you and your colleagues are proud of, sharing your Gandolf-esq wisdom with those who are lucky enough to stumble upon it and receiving a variety of wonderful feedback from outsider perspectives.

Business strategies that do not include a social media plan of action are unknowingly bringing a knife to a gun fight – they’re going to be unequipped and unprepared. On the other hand trying to gain a substantial social presence can be like bringing food to a buffet – a pointless addition to an overstocked wealth of substance.

For a busy production company like ourselves, it is important to publish relevant, interesting content in a constant and swift manor in order to keep up to speed with trending subjects and current agendas.

 

What does the everyday life of a social media manager in a busy production company look like?

A cycle of replying, retweeting, publishing, scanning, recording, reviewing, checking, refreshing and scheduling.
Constantly annoying everyone you work with to send you photos, updates or any form of publishable content to push through social media.
Ignoring bots.
Considering the repercussions of anything going online – Can we post that sneak-peak pic of the behind the scenes? Will that post going to annoy our clients? Is that copyright infringement?
Researching and creating shareable content that aims to be engaging, witty and interactive.
Digging into analytics; measuring what works, at what time and why.
Developing campaigns to promote the business and its ethos.
Experimenting with new ideas to try and keep ahead of the game.
Ignoring more bots.

 

So why bother?

Lets lay down some knowledge to give you an idea of the surge of online usage over the last 15 years; In the year 2000, about 361 million people were online worldwide. In 2014, there were over 3 billion. That’s a growth rate of 764%!

In Europe, the numbers are even more impressive: over 75% of Europeans have Internet access. On average people spend over 30 hours a month online. Europeans are so connected that they have an average of 1.25 mobile subscriptions each – more than one mobile phone per person.

With so many people ‘logged in’ and living vicariously through the internet, the world is leaning towards a simulated reality of interconnected brains plugged into a system (following white rabbits) and subjecting themselves to more and more external sources and material than ever before. The potential for harnessing such gigantic benefits from a device that fits in the palm of your hand is quite mind boggling.

Ultimately, social media is not something to be ignored or overlooked. It provides an insight into the inner channels of virtual connection – providing a platform for the globe to share information freely, accommodating consumers opinions and allowing businesses to be humanised in a constantly changing world of opportunity.